As we all know, there is a new kid in town and his (or her) name is Social Media. Is social media killing email marketing? Some tips to integrate rather than eliminate…

According to a study by GetResponse – Emails containing social media sharing options such as Facebook or Twitter generated a 30% higher ClickThrough Rate (CTR) than emails without them. What is even more interesting is that emails including at least three different sharing options had a 55% higher CTR, however the study found that only 11.2% of emails currently offer three or more sharing options.
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