Crossware Ltd. was a proud sponsor of one of the biggest financial services conferences in New Zealand on 18th of September. ‘The Future of Banking and Financial Services’ (by FST Media) attracted the top insurance companies, public banks and investment banks from both New Zealand and Australia. Peter, Henry and Manas represented Crossware with Peter emphasizing the benefits of Social Business using IBM Connections; Henry and Manas demonstrating the features of Crossware Mail Signature (CMS).
It was a unique experience for us as we were able to address the regulatory, branding and marketing needs of the ‘Financial Services Industry’ using the features of a single product. In addition, we actively conversed with other sponsors and realized that many of them could become good sources of third party references as their customers were continuously looking for varied email solutions.
We have always known that this industry would benefit from what Crossware supplies and the attendees reinforced this. As many as 15 keen enthusiasts from various banks and insurance companies had productive discussions with us.
As usual, Crossware personnel in their bright red shirts, caught everyone’s attention. The smell of free chocolates and the chance to win an iPad Mini brought in an influx and we made sure that they left the booth thinking – “We really need this product”.
We went around the room a few times with the iPad informing people that this wonderful gadget was up for grabs at the Crossware booth; the only prerequisite was a business card and a small chit-chat. Overall, it was a great experience since we came across people who were equally interested in IBM-specific and Microsoft-specific email solutions. This provided us with a lot of reassurance that our current products have a good demand in the finance and insurance community.
We had a great time at the conference, we look forward to our next one in Denmark! Check our events page to see all of the details.