There is a new Microsoft email app on the market. This week Microsoft introduced an app to take on the other short-form messaging apps. The idea with Send, is to make email more like instant messaging, removing things like the subject line.
Last month we wrote about Microsoft’s secret new email app, it was rumored to be called ‘Flow’, but perhaps the accidental leak forced a name change.
The new Microsoft email app is interesting, but Send will be fighting an up hill battle against other popular instant messaging apps like Facebook, WhatsApp or even Apple’s iMessage.
Microsoft says that there is a place for Send within email, too, noting how you may need to quickly send a co-worker a message like: “don’t send the presentation yet!” or “let’s chat in 10,” for example.
Send was created by Microsoft Garage, their internal program which allows employees to turn their ideas into real products. Microsoft Garage is basically like an internal incubator for Microsoft employees.
Send is currently only available for iPhone. But development on a Windows Phone and Android version are already underway.
Send connects to your Office 365 email account to find your most commonly used contacts. You can tap on any of these contacts from the home screen to start a conversation, or you can swipe on them to choose a “quick reply” like “on my way,” or “I’ll get back to you.”
Send is focused on business users, for now anyway. According to Microsoft, later versions will include IT controls.
Download Send for free from the iTunes store.