Continuing our live summary of Microsoft’s Worldwide Partner Conference (WPC 2015), here are the highlights from day 3. Via the Microsoft Partner network.
Today’s big announcements at WPC 2015.
A new Microsoft-commissioned IDC study shows that there continues to be a tremendous opportunity for partners in the cloud, finding that 80% of business customers buy through channel partners for cloud services. The study indicates that customers of all types look for a partner who can play the role of a trusted technology advisor – the most important criteria customers look for in a solution provider. Microsoft partners are a massive competitive advantage, and this research is a validation of the critical importance of partners in the cloud era.
Partner Cloud Profitability
We teamed up with IDC to conduct a survey of 1,260 partners and led 66 in-depth interviews in order to understand the specific project services, managed services, and IP that active cloud partners are wrapping around Microsoft cloud services. Microsoft has packaged up the findings from the research to deliver 20 new profitability scenario overviews and financial models to help partners identify new opportunities in the cloud. Partners can access the Microsoft Cloud Profitability Scenarios report and survey overview here.
We’re making several investments targeted at enabling ISV and app builder partners to more easily build their own IP on Microsoft solutions. New resources added to the ISV Hub will help partners with their business models, application pricing, recurring revenue strategies, and go-to-market tools. We are also adding Visual Studio Enterprise edition to partner Internal Use Rights (IURs) in order to ensure that ISVs and app builders have the development tools and resources they need.
SureStep Profitability Benchmarking Tool
To help partners capture their share of the cloud market, we have created a benchmarking tool that is available on the Microsoft Partner Network Portal. This is one of several MPN resources designed to provide guidance based on best practices from successful cloud partners. It’s a one stop shop for videos, whitepapers, and other resources to ehlp partners build their business, learn, market, sell, and deploy.
Digital Stride Digital Marketing Services and ModernBiz
Marketing can make all the difference, so to assist partners in their efforts, we have created a packaged set of digital marketing services called Digital Stride. These services will help partners improve SEO, customer acquisition, and their Pinpoint profiles. In addition, we have launched a marketing campaign, ModernBiz, focusing on four scenarios to help show customers how to grow their businesses.
Online Exam Proctoring
Last year, we piloted online exam proctoring, making exams more accessible and convenient by allowing partners to schedule and take exams without traveling to a testing center. We plan to expand online exam proctoring, currently available in 21 countries, to have global coverage within the next few months.
We have partnered with an organization called Dynasource to help our partners find and connect with other qualified partners. Companies can indicate key talent areas for a given period of time and Dynasource will help match them with another partner to contract out their talent.