It’s no secret that they way people communicate has changed over the last few years. The constant rise of social media has challenged the way that businesses work both internally and externally. Last month we saw Google launch it’s new feature-rich email platform, Google Inbox. IBM is attempting to create a similar movement with their new product, IBM Verse (don’t get me started on the name).
IBM Verse stems from the company’s $100 million investment in design innovation and brings together its leading cloud, analytics, social and security platforms to transform the future of work.
In this forever changing, high-tech environment, businesses are constantly pushing for efficiency and collaboration – is IBM Verse the answer? The average employee checks their email 36 times each day. Verse plans to combat this by allowing the employee to have more control over their inbox. Including analytics, social collaboration tools and features to reduce clutter.
Who better to give an overview of the product than one of the creators – Jeff Schick. Over to you Jeff…
Traditionally IBM has been renowned for the creation of easy to use and highly functional products, but not so much for their design and marketing power. The launch of Verse is the beginning of a new phase for IBM – they’re on a mission to change the way that people work. They recently announced partnerships with Apple and Twitter to enhance their business apps and analytics abilities. These partnerships might have the feeling of the marketing master holding the hand of the old timer. But with the launch of IBM Verse, it seems that some of their design and marketing nounce might be rubbing off onto IBM.