Emails are all about capturing attention. As human-beings, we are programmed to enjoy entertainment, if something attracts our senses then we tend to take good notice of those elements. This phenomenon continues into the realm of email design; the more it lights up our eyes, the more interested we are in the details!
Imagine getting an email like this in your inbox, amidst the densely populated text-based semi-spam:
- An e-newsletter from the Travel Canada website took full advantage of the usual blank space. The email had you scrolling up, down and all around to follow a map-like riddle until reaching a final image and being able to enter the prize draw – beautifully created by the gurus at DDB Canada
Now that is one cool use of blank page space!
Here is another interesting example of a different ‘out there’ kind of email design, where customers can find a slight novelty in scrolling siiiiideways rather than the traditional, boring, downwards scroll. Hey, if you receive hundreds of emails each day then something as simple as a change in scrolling direction could make an email really stand out!
There’s some debate about asking people to scroll “below the fold” (including a great rebuttal here) but if you’re offering something worth scrolling for — a bit of fun, a lot of value — you’ll get the scroll, all the way down. Or to the right. Or back up a bit… and left… and on to the bottom.
And then the work day full of emails becomes a bit more exciting than the usual:
And on that note; I’d better check my emails… *refresh*… fingers crossed!
Credit: Featured image created by opensourceway