You went ahead and created an awesome-looking email, the placements of your visuals are on point, and you even took into consideration how your email looks on mobile devices, since most people nowadays use their mobile devices for pretty much everything.
How would you feel if all that hard work never reached your subscriber’s inbox and ended up in their spam folder instead?
Email marketers are in a constant battle with the issues of email deliverability alongside some of the most known email providers such as Gmail, Mail & Outlook, which are revolutionizing their inbox technology to maximize productivity.
Every email marketer’s goal is to get ahead of the curve by utilizing those advancements in technology to avoid their email marketing campaigns from reaching the Promo/Spam folder.
However, email deliverability is a tough task to handle due to numerous factors that affect it.
Fortunately, Moosend, the popular email marketing automation software has created an awesome looking infographic that showcases all the factors that affect email deliverability.
Additionally, you can calculate your own email deliverability score by following the instructions on the bottom right corner.
So what are the best ways to improve email deliverability?
Make Your Email Campaign Content Engaging
Send content that your subscribers expect to see from you. After all, that’s the main reason they subscribed in the first place.
Keeping your subscribers informed with relevant content will help guarantee that they do not unsubscribe and/or report you. Email providers monitor which emails users do not engage with and work on eliminating them from the user’s inbox.
Enhance your Email Reputation
In the email marketing industry it is known that email providers have specific reputation and trust metrics in place for email senders. Enhancing those metrics will take you a step closer to avoiding the spam folder.
Steps to follow:
- Protect your IP address by not sending large volumes of emails
- Set up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail)
- Clean up your list from inactive subscribers
- Be proactive and check your deliverability rates continuously
Avoid Bought Lists
Buying email lists was an commonplace practice back in the day. That day is now long gone and it is important for new email marketers to avoid doing so.
The prospects that are acquired through bought lists never subscribed to receive your content and it is most likely they will report you for SPAM!
You have to try and build a list of subscribers that is responsive and, trust me, there are a ton of ways to do this the right way.
If you are just starting out with email marketing, you’ll have to be very cautious with email deliverability- after all, it’s your make or break point. Ensure that you fulfill all the requirements to make sure your emails land into your recipients inbox for many years to come.
Got any tips for getting your emails delivered? Let us know in the comments below.