Love this little planet? Want to live and breathe the sustainability / eco-friendly message? Good on you. When it comes to awareness of the environment and caring for it every little bit helps. (more…)
Are you ready to take the leap into migrating your organisation from On-premise Exchange to Office 365? Migration can be a challenge in any organisation, with paperwork, bureaucracy and unexpected hurdles to overcome.
This guide was created to walk you through the process, no matter your level of tech expertise. (more…)
Email is the marketing channel generating the highest ROI. In fact, for every $1 spent, email marketing generates $44 in ROI and is easy to use and get started with. When looking to grow a business or attract new customers, marketers know email will deliver. (more…)
Wondering what email trends to plan for in this coming year (and beyond)? With the help of The Radicati Group’s Email Statistics Report, 2016 – 2020 we’ve compiled a list of the top email trends for 2017 and beyond. We’ll help you to understand how people are using email, and how you can optimise your email marketing to suit this.
Curious about whether marketing automation could work for your company? For repetitive, time-heavy tasks, it’s certainly worth consideration! Here at Crossware, we’re particularly interested in how email automation can save valuable time. Automating your sign-up or post sale emails can mean that you rest easy as your customers enter your marketing funnel without lifting a finger. (more…)
Globally, consumers are ditching the mouse and embracing the thumb – so why haven’t we embraced responsive email design yet?
Recently, a report by Ericsson showed that that worldwide smartphone subscriptions increased by 600 million between 2014 and 2015. This total figure will double by 2021. It’s no surprise that our day-to-day lives increasingly involve mobile devices; they’ve revolutionised the way we get news, shop and, of course, communicate with each other. (more…)
The destiny of email marketing and email is intimately linked – so what does the future hold?
In March this year, Ray Tomlinson, the purported inventor of email, passed away. It has been almost fifty years since he helped to usher in a new age of personal and business communication including email marketing. The ritual of starting our days with a walk to the letterbox was all but banished. Nowadays, post is more of a hassle than a help my letterbox is largely neglected barring tossing out junk mail. (more…)