Love this little planet? Want to live and breathe the sustainability / eco-friendly message? Good on you. When it comes to awareness of the environment and caring for it every little bit helps. (more…)
So, it’s December again. The time of year to untangle the Christmas lights, procure a pine tree, and switch on your holiday spirit. You might also be thinking about how you can fit Christmas into your busy schedule at work and into your emails – a Christmas-themed email signature is the perfect solution to inject some Christmas cheer into every piece of correspondence this silly season! (more…)
Sending out a greeting for Kwanzaa or Hanukkah this year?
You’ll probably want to spruce it up with a few choice graphics. Unfortunately, the search for free Kwanzaa and Hanukkah vector graphics can be frustrating and fruitless. They’re often well hidden among the huge number of Christmas graphics available. (more…)
‘Tis the season to be jolly! I’m sure we needn’t remind you. You’ve probably been wearing a sneaky bit of red and green to work for a month now, and humming Jingle Bells in the lunch room. It is the start of December after all!
We live in a world of colour, imagination and innovation. Imagine a world in black and white, all advertisements whether in print, on television or online are black and white. The screen on your iPhone and laptop is black and white, even Facebook is black and white. Think of all the products and services that are marketed to you on a daily basis in black and white. I have two words for you, “Email Branding”. Its time to make a difference. (more…)
Creating a company email signature is not easy, there are a lot of different things that you need to consider. Email signature designs can be very different, depending on what industry you are in. For example, artists and designers often have more colorful email signatures than people within the IT sector. For this post, I have pulled together a wide selection of company email signature examples to help you decide what will work for you. (more…)
Last year I wrote an article that highlighted the use of animated GIFs in email marketing and how they may have started making a comeback. Up until now I have been seeing basic examples of this, mainly from retailers, to give the reader a glimpse of clothing colour options. Here is a good example from Savile Row Company: (more…)
Whether you’re a business or an individual, the benefits of a great email signature should not be ignored. A well designed email signature has the ability to drive huge traffic to your website but also increase your personal or company brand awareness.
I like to look at the email signature as similar to a business card. A lot of time goes into the design of a business card, to ensure it stands out but remains professional. The same process should be used when creating an email signature. (more…)
By now, you probably realize email marketing automation is essential to effective multi-channel brand outreach initiatives. While these tools can help you reach current customers and target audience members, it’s important to take a step back every now and then and reevaluate your overall marketing goals and why they’re realistic or appropriate for your brand. (more…)