One of the most frequently asked support questions we get for Crossware Mail Signature is “How do I design an email signature that’s suitable for mobile devices?”. With smartphones becoming prevalent around the world, it’s not surprising that email marketers are also beginning to question mobile email design limitations for their latest campaign.
Litmus, who provide an application for email previewing and campaign analytics, have recently put together the following infographic outlining the crucial elements in creating beautiful and functional designs – as well as the pitfalls that can affect performance. This resource is a must have for all email marketers looking to turn the ordinary email into the extraordinary mobile-compatible email!
Designing your email signature or email marketing campaign in Photoshop is easy; having it render correctly across many email platforms, however, is another story. We recommend always re-creating your signature or campaign in HTML – for complete control over how your design is received – and following the 10 guidelines as above. Another helpful resource is our email coding limitations PDF, which offers a complete guide to HTML and CSS code limitations across multiple email clients.