Back in 2009 Toyota teamed up with the Los Angeles Saatchi & Saatchi team to create an email marketing campaign to gain awareness for the Toyota Matrix through some rather extreme ideas along the lines of “terror marketing”.
The campaign was kicked off by this video aimed at pranksters, asking them to pass on details of a friend to be pranked with direct emails for a bit of a scare and a laugh: (more…)
Recently we posted some insights as to why and how you should go about email marketing successfully: check out the previous post for hints and tips! However, all is good and well until you find yourself acting illegally by stepping outside the “Opt-In” laws of your country.
Opt-In email concerns the process of giving consumers the option to receive advertising and other marketing materials; there are a few different ways you can go about this: (more…)
Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so. (more…)
These days it seems that we have to send out a truckload of résumés just to receive the odd response, and hopefully – an actual interview possibility!!! With so many emails going out to these companies it’s becoming hard to remember what we’re sending where and we begin to rush these applications off as we become more impatient with the lack of replies. (more…)
Have you ever sent an email without truly thinking it through, and then have that same email come back to bite you in the a**? Most countries allow a certain freedom of speech, where people may speak freely without censorship, however this doesn’t count for anything and everything. What’s more, with the evolution of the Internet and its archiving powers, the things you “say” via email are now recorded in the online realm. (more…)
“To:, CC:, BCC:” – Do these fields make sense to you? If not, there can be some serious consequences when used incorrectly! So here is a quick summary of sorts for you:
To:
According to The Radicati Group – 175 billion email messages will be sent on average every day. This number is predicted to rise to 260 billion daily messages by 2015, with the typical business email user to send and receive 125 emails each day. If this world was perfect then each and every email would be sent to the right person, have no spelling mistakes and contain perfect netiquette. Unfortunately the world, and us human beings, are not perfect. In fact, we are often far from perfect. In being so, a percentage of those 260 billion daily messages will be flawed and a percentage of those flawed will be seriously flawed. (more…)
The Oatmeal provides us with a very comical perspective on email netiquette, absolutely love it. From the slow uptake of technology, via ugly signatures, to 30Gb attachments… These guys have done a great job at stereotyping several common email nuisances and poor netiquette.
WARNING – VERY FUNNY! (more…)
Your organisation has worked hard to develop a corporate image – Your logos, signage, website, brochures and business cards. Everything you do should say who you are and what you stand for. Emails have become an expected and necessary element of business communications, being one of the most direct forms of contact with your customer. Don’t let your company’s brand suffer through an ignorance of branding those emails! (more…)
Most people give little thought to their email signatures, yet it is one of the most versatile marketing tools around. When well used, it can be an effortless way to promote yourself and your business easily. Companies spend countless hours and money to build their corporate image and it is such a shame when email signatures are unprofessional, unorganised, and plain ugly.
There are no set guidelines to what an email signature should look like. The rule of thumb is to provide very basic information about who you are, what you do, and how you can be reached. (more…)