Are you unintentionally sending email spam? Have you ever wondered if your email marketing tactics are all legally compliant?
With an increasingly strict stance on email spam (with a focus on commercial emails), there’s plenty to be aware of before you send out your next email blast to a list of unsuspecting contacts. (more…)
Email is the marketing channel generating the highest ROI. In fact, for every $1 spent, email marketing generates $44 in ROI and is easy to use and get started with. When looking to grow a business or attract new customers, marketers know email will deliver. (more…)
Are you going to IBM Engage 2017? We’re excited to announce that the Crossware team will be back and sponsoring the event again in it’s 9th year! So come join Crossware at IBM Engage 2017 so we can catch up on the past year. (more…)
It’s been a great (and busy) year for the Crossware Team so far. We’ve been working closely with Microsoft, having attended Microsoft Ignite Australia 2017 on the Gold Coast, and partnered our marketing efforts in some great Microsoft programs. (more…)
Wondering what email trends to plan for in this coming year (and beyond)? With the help of The Radicati Group’s Email Statistics Report, 2016 – 2020 we’ve compiled a list of the top email trends for 2017 and beyond. We’ll help you to understand how people are using email, and how you can optimise your email marketing to suit this.
A jolly good way to dampen the Christmas cheer at the office this year is slaving over a fabulous holiday mass email, only to have it bounce.
That’s why we’ve compiled the top 9 reasons for holiday emails bouncing, including quick tips on how to reduce your bounce rate (that’s email jargon for the number of emails which don’t get through to the recipient). So let’s dive in. (more…)
Sending out a greeting for Kwanzaa or Hanukkah this year?
You’ll probably want to spruce it up with a few choice graphics. Unfortunately, the search for free Kwanzaa and Hanukkah vector graphics can be frustrating and fruitless. They’re often well hidden among the huge number of Christmas graphics available. (more…)
‘Tis the season to be jolly! I’m sure we needn’t remind you. You’ve probably been wearing a sneaky bit of red and green to work for a month now, and humming Jingle Bells in the lunch room. It is the start of December after all!