Most people give little thought to their email signatures, yet it is one of the most versatile marketing tools around. When well used, it can be an effortless way to promote yourself and your business easily. Companies spend countless hours and money to build their corporate image and it is such a shame when email signatures are unprofessional, unorganised, and plain ugly.
There are no set guidelines to what an email signature should look like. The rule of thumb is to provide very basic information about who you are, what you do, and how you can be reached. (more…)